At a glance
Understand the risk.
Ask the right questions.
Tourism Insurance starts with a clear picture of the work you perform, the responsibilities you accept and the events that could interrupt your business. This guide brings together common risks, insurance categories, practical documents and questions to discuss with your broker. Your business may need a different combination of covers or extensions from another business in the same industry.
Use the sections below to prepare for an insurance conversation in Perth, Sydney, Melbourne, Brisbane, Canberra or elsewhere in Australia. These examples are general information, not a recommendation that a particular policy is suitable for you. Your activities, locations, contracts and the applicable policy wording need to be considered together.
General information only. This does not take into account your objectives, financial situation or needs. Before acting, consider whether the information is appropriate for you. Cover is subject to insurer acceptance and the policy terms, conditions, limits and exclusions. Read the Financial Services Guide and the relevant PDS (where applicable) and/or policy wording before deciding.
01 / Understand your exposure
Common risks to consider.
- A guest is injured during a guided activity, at the premises or while using equipment supplied by the operator.
- A booking dispute concerns the activity description, participant suitability or responsibility for a subcontracted service.
- A passenger transfer or vehicle-based excursion causes injury or third-party property damage.
- Equipment is damaged, lost or stolen during movement between tourism sites or events.
- Weather, access or transport disruption prevents an experience from proceeding and creates refund or extra-cost questions.
- A booking-system or premises interruption affects guests with confirmed upcoming activities.
02 / Connect risks with cover
Insurance commonly considered.
No single package suits every business. The descriptions below identify possible cover categories; each is subject to its own wording and underwriting.
may cover declared business vehicles for insured loss or damage and selected liability exposures, subject to drivers, use, radius, vehicle class and policy conditions.
may respond to certain third-party injury or property-damage allegations arising from business activities, subject to the insured activities and policy wording.
Portable equipment cover
may address specified physical loss or damage to declared tourism equipment in transit or at activity locations, subject to insured events, values, location limits and conditions.
may cover specified buildings, contents, stock and equipment following insured events, subject to declared values, exclusions and settlement terms.
may assist with insured loss of gross profit or revenue and certain additional costs when a covered event triggers the policy, subject to the indemnity period and calculation basis.
addresses statutory workers compensation obligations where applicable. Requirements and worker definitions vary between Australian jurisdictions.
Management liability insurance
may respond to certain directors and officers, employment-practices, statutory-liability or crime exposures where included, subject to policy terms and legal insurability.
A policy name does not establish that an activity or incident is insured. Review the insured business description, trigger, conditions, limits, excess and exclusions with your broker.
03 / A closer look at your business
Details worth discussing.
Define the experience from arrival to departure
Tourism businesses should describe the complete experience they offer, not just the attraction advertised on the homepage. A guided walk may include transfers, equipment hire, refreshments and time in areas with limited communications. An accommodation operator may also arrange tours or allow guests to use bicycles, boats or recreational facilities. Identify the activities your staff supervise and those supplied independently. Explain the locations, participant ages, group sizes and seasonal variations. The insurance discussion should reflect what a visitor actually does during the booking, including optional activities sold on the day.
Consider how weather, access and participant capability affect the experience. Remote tours, water activities, wildlife encounters and vehicle based excursions can call for specific underwriting questions. Describe guide training, briefing procedures, participant information and emergency arrangements without presenting these as guarantees that an incident cannot happen. Equipment values and storage locations are also useful, particularly where essential items travel between sites. If the business holds bookings or personal information through an online platform, include those dependencies. Property, public liability, professional services, motor and cyber risks can sit beside each other within a relatively small tourism operation.
Connect guest terms with supplier arrangements
Review the booking terms against the way staff explain cancellation, weather changes and alternative experiences. Guests should be able to understand what the operator supplies and what is delivered by another business. Retain activity descriptions and relevant versions of online booking pages so the business can establish what was represented when a booking was made. Waivers and acknowledgements may form part of the documentation, but they do not replace appropriate insurance or determine every question of legal responsibility. If terms need interpretation, seek advice from a suitably qualified legal adviser.
Keep agreements for venues, land access, guides, transport and hired equipment together with the insurance schedule. Ask about liability arising from subcontracted activities, incidents away from the usual premises and claims involving overseas visitors. Travel insurance bought by a guest serves a different purpose from liability cover for the tourism operator. Likewise, an operator’s policy should not be presented as personal medical or cancellation insurance for each guest. Check who owns or is responsible for damaged hire equipment and how the selected cover treats loss of access, adverse weather and cancellation of a planned departure.
Plan for guests who cannot continue
An incident plan should make it clear who looks after guests, who contacts emergency services and who maintains the passenger or participant list. Record the activity, location, conditions, equipment and instructions given before an incident. Preserve bookings, briefings and relevant photographs without circulating sensitive personal information more widely than needed. Staff should know how to escalate an allegation even if a guest initially asks only for a refund. A complaint about an unsuitable activity or inaccurate description can develop differently from a straightforward trip or slip at the premises.
Before the next season, review the activities that actually generated revenue and any new experiences under development. Compare peak equipment and booking values with the amounts declared. Consider the time needed to replace a specialist vehicle, rebuild a facility or regain access to a key site after insured damage. Examine whether interruption calculations reflect seasonal trading rather than an even monthly average. A good review also looks at near misses and cancelled departures: repeated transport delays or inconsistent briefings may suggest operational changes worth making. Insurance can address selected financial consequences, while the guest care plan supports a coordinated response on the ground. Make sure temporary seasonal staff can find the same information quickly.
04 / Put it in context
What an incident might look like.
Hypothetical examples only. These are not BAU client stories or predictions of a claim outcome.
A guest alleges injury after being given unsuitable equipment during a guided activity. Liability cover may be relevant, but the declared activity, circumstances, exclusions and legal responsibility would need assessment.
Fire damages equipment needed for booked tours. Property and interruption cover may be relevant only if the loss meets the selected insured-event and interruption provisions, with values, limits and recovery time assessed under the wording.
A few minutes. A different perspective.
Put your thinking
into practice.
Three situations for tourism businesses. Choose a practical next step, then explore why the details matter.
A learning activity with hypothetical situations. It is not a risk assessment, personal advice or a prediction of insurance cover.
What would you do next?
Work through the facts, the records and the questions you would take to your broker. There is no time limit.
05 / Prepare for the conversation
Bring the details.
Make the discussion useful.
Documents and contracts
- Booking terms, activity descriptions, participant information and relevant briefing records.
- Guest-transfer arrangements and vehicle, driver and maintenance records where transport is supplied.
- Guide, land-access, venue, accommodation and subcontracted-activity agreements.
- Equipment inventories, inspection and hire records, emergency plans and incident reports.
Questions to ask before choosing cover
- Are every activity, location, participant group and optional experience included in the declared operations?
- Which services are provided by the operator and which are supplied independently by guides, venues or transport businesses?
- Does liability cover address the actual activities, including offsite work, equipment hire and relevant adventure exposures?
- How are vehicles, guest transfers, portable equipment and property hired from others insured?
- What event must occur before cancellation, additional expense or business interruption cover can respond?
06 / Know the limitations
What may not be covered.
The following are examples only, not a complete exclusion list. Product terms vary, and the applicable PDS and/or policy wording must be checked.
- Activities, locations, participant groups or vehicle uses outside the operations accepted by the insurer.
- Wear, maintenance issues and mechanical breakdown where the selected property or equipment cover does not include them.
- Weather cancellation, loss of access or reduced demand without a relevant insured trigger.
- Contractual promises and indemnities broader than the liability covered under the policy.
- Losses affected by applicable supervision, equipment, security or assistance conditions that were not satisfied.
07 / Questions, explained
Frequently asked questions.
What insurance do tourism businesses commonly consider?
Tourism businesses may consider public liability for declared activities, property and equipment cover, and interruption options with suitable triggers. Transport, professional services and employment exposures may need additional policies. The selection depends on the actual experiences offered, service responsibilities and insurer terms.
Does a guest’s travel insurance replace the operator’s liability cover?
No. A guest’s travel policy and an operator’s business insurance serve different interests. The operator should review liability for its declared activities and other business risks separately. A guest policy does not establish that the operator’s legal liability or contractual obligations are insured.
What information is usually needed to obtain a quote for Tourism Insurance?
A tourism quote may require a detailed activity list, locations, participant numbers and ages, revenue, equipment values, transport arrangements and claims history. Insurers may also ask about guides, subcontractors, supervision and emergency planning. The relevant information depends on the experiences offered and does not guarantee acceptance or a claim payment.
08 / Keep exploring
Connect the wider picture.
Read about the primary insurance categories and clarify the terms used in policy discussions. A link does not mean a product is suitable for your business.
Useful insurance terms
Official guidance
Local understanding. National reach.
Across Australia.
Connected to your business.
Based in Osborne Park, Western Australia, and supporting businesses nationally. These are service areas, not separate BAU offices. State and territory requirements can differ.
WAWestern Australia+
Perth, Bunbury, Mandurah, Rockingham and Kalgoorlie.
NSWNew South Wales+
Sydney, Newcastle, Central Coast, Wollongong and Maitland.
VICVictoria+
Melbourne, Geelong, Ballarat, Bendigo and Shepparton.
QLDQueensland+
Brisbane, Gold Coast, Sunshine Coast, Townsville and Cairns.
SASouth Australia+
Adelaide, Mount Gambier, Whyalla, Gawler and Port Pirie.
TASTasmania+
Hobart, Launceston, Devonport, Burnie and Ulverstone.
ACTAustralian Capital Territory+
Canberra, Gungahlin, Tuggeranong, Belconnen and Woden Valley.
NTNorthern Territory+
Darwin, Palmerston, Alice Springs, Katherine and Nhulunbuy.
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