Business insurance. Personal attention.

Retail, wholesale, storage and customer-facing businesses

Entrepreneur Insurance
Perth, Sydney, Melbourne, Brisbane & Canberra

A practical guide to the risks, cover considerations and questions that matter to your business.

General information. Cover is subject to policy terms and underwriting.

Business owner discussing insurance documents with an adviser
BAU Risk Services — insurance brokerage

At a glance

Understand the risk.
Ask the right questions.

Entrepreneur Insurance starts with a clear picture of the work you perform, the responsibilities you accept and the events that could interrupt your business. This guide brings together common risks, insurance categories, practical documents and questions to discuss with your broker. Your business may need a different combination of covers or extensions from another business in the same industry.

Use the sections below to prepare for an insurance conversation in Perth, Sydney, Melbourne, Brisbane, Canberra or elsewhere in Australia. These examples are general information, not a recommendation that a particular policy is suitable for you. Your activities, locations, contracts and the applicable policy wording need to be considered together.

General information only. This does not take into account your objectives, financial situation or needs. Before acting, consider whether the information is appropriate for you. Cover is subject to insurer acceptance and the policy terms, conditions, limits and exclusions. Read the Financial Services Guide and the relevant PDS (where applicable) and/or policy wording before deciding.

01 / Understand your exposure

Common risks to consider.

02 / Connect risks with cover

Insurance commonly considered.

No single package suits every business. The descriptions below identify possible cover categories; each is subject to its own wording and underwriting.

may cover specified buildings, contents, stock and equipment following insured events, subject to declared values, exclusions and settlement terms.

may assist with specified cyber incidents, privacy events, response costs and business interruption, depending on the event, security controls, sub-limits and exclusions.

may respond to certain directors and officers, employment-practices, statutory-liability or crime exposures where included, subject to policy terms and legal insurability.

addresses statutory workers compensation obligations where applicable. Requirements and worker definitions vary between Australian jurisdictions.

Marine and cargo insurance

may cover goods, equipment or other insured interests during defined transit or marine operations, subject to conveyance, packing, route, cargo type and territorial limits.

The detail makes the difference.

A policy name does not establish that an activity or incident is insured. Review the insured business description, trigger, conditions, limits, excess and exclusions with your broker.

Business owners reviewing risk documents and a tablet
BAU Risk Services — insurance brokerage

03 / A closer look at your business

Details worth discussing.

For an entrepreneur, the business may change faster than its original insurance description. Start with the products or services currently supplied, the customers served and the entity accepting payment or signing contracts. Distinguish activities already operating from ideas still being tested. Explain whether the venture trades online, from home, from leased premises or at customer sites. Include physical products, advice, software and installation where relevant. The broker needs a concrete account of the current model rather than a pitch about future potential, because the activities undertaken determine which insurance questions need to be addressed.

Identify where the venture relies heavily on one person, supplier, system or location. A founder may control sales, product knowledge, banking and customer support, creating several operational dependencies. Explain assets held for customers, stock stored by others and access to sensitive information. Ask how the proposed program separates liability, property, professional services, cyber exposures and any people-related options being considered. The label entrepreneur does not define a standard package of protection. A business selling imported goods may need a different discussion from a founder providing strategy advice or operating a subscription platform, even at a similar revenue level.

Bring current customer terms, supplier agreements, leases and significant partnership documents to the review. Identify the entity named in each and the obligations concerning delivery, product performance, confidentiality and indemnities. If informal pilot arrangements have become ongoing services, document the agreed scope and responsibilities. Keep important changes visible rather than relying on an early proposal that no longer matches the product. Obtain appropriate legal or commercial advice where terms are unclear. Insurance should be considered alongside the commitments the venture accepts, without assuming that investor expectations or a customer’s requested guarantee can be transferred to an insurer.

Prepare a simple but current register of assets, activities and key contracts. Record ownership of equipment and intellectual property where relevant, together with stock locations and financial information requested for underwriting. Describe how customer data and payment access are managed in practice. If a control is planned but not yet implemented, make that distinction explicit. Keep evidence of decisions about optional cover and limits so the next review does not start from guesswork. Clear information can be proportionate to an early business; the objective is an accurate picture of the operation, not a large document that becomes obsolete immediately.

If a customer alleges harm or a system or property incident occurs, preserve the relevant contract, product version and communications. Record what happened and what the customer says resulted, without treating an early theory as an established cause. Check the appropriate insurance reporting and assistance process. Seek guidance before agreeing to compensation or accepting liability, especially where a major customer pressures the business for an immediate commitment. Keep urgent protective action and associated costs traceable. The different effects on customers, property and revenue may need separate consideration under the policies selected for the venture.

Use milestones as prompts for review: a product launch, first employee, larger client, new premises, imported product line or change in ownership can alter the insurance discussion. Raise material changes before relying on last year’s arrangement. Consider how essential tasks would continue if the founder or a key supplier became unavailable and establish authorised access to critical records. Ask the broker which activities and entities are insured and what limitations matter for the next stage. A maintained review process supports growth while keeping clear that insurance is subject to acceptance and specific terms, rather than a guarantee against business uncertainty.

04 / Put it in context

What an incident might look like.

Hypothetical examples only. These are not BAU client stories or predictions of a claim outcome.

Scenario 02

A new or changing business activity is not reflected in the insurance description. The affected party seeks compensation, defence costs or rectification expenses. Whether any policy responds would depend on the allegations, insured activities, policy trigger, exclusions, excess and limit.

Scenario 03

A customer, supplier or landlord dispute exposes a gap between contracts and insurance. The event also interrupts normal trading or creates additional expense. Property, liability, professional, cyber or interruption cover may be relevant only where the facts satisfy the applicable wording.

A few minutes. A different perspective.

Put your thinking
into practice.

Three situations for entrepreneur businesses. Choose a practical next step, then explore why the details matter.

A learning activity with hypothetical situations. It is not a risk assessment, personal advice or a prediction of insurance cover.

3 industry scenariosEntrepreneur Insurance

What would you do next?

Work through the facts, the records and the questions you would take to your broker. There is no time limit.

Business owner and adviser reviewing policy documents with a calculator
BAU Risk Services — insurance brokerage

05 / Prepare for the conversation

Bring the details.
Make the discussion useful.

Documents and contracts

  • What products are sold, manufactured, imported, relabelled or distributed, and where are they sourced?
  • Do stock values fluctuate seasonally, and are goods kept off-site, in transit or at third-party warehouses?
  • Are online sales, overseas customers, marketplaces and payment platforms included?
  • Do leases, supplier contracts, franchise agreements or shopping-centre rules impose insurance requirements?
  • Are product recall, marine transit, machinery breakdown, glass and money exposures relevant?

06 / Know the limitations

What may not be covered.

The following are examples only, not a complete exclusion list. Product terms vary, and the applicable PDS and/or policy wording must be checked.

07 / Questions, explained

Frequently asked questions.

Depending on their activities, assets, staff and contracts, entrepreneurs and owner-operated businesses may consider Public and products liability insurance, Property insurance, Business interruption insurance. Other policies or extensions may also be relevant. No single list is suitable for every business, and availability is subject to insurer appetite and underwriting.

Not automatically. A claim outcome depends on the actual facts, the policy period, insured activities, definitions, exclusions, conditions, excesses, sub-limits and notification requirements. The relevant wording should be reviewed before relying on cover.

Insurers commonly request turnover or revenue, payroll, staff and contractor numbers, locations, claims or complaints history, and the exact activities to be insured, plus stock or asset values, premises, mobile work, customer activities and key contracts. Complete and accurate disclosure helps the insurer assess the risk, but it does not guarantee that cover will be offered or that a future claim will be accepted.

Local understanding. National reach.

Across Australia.
Connected to your business.

Based in Osborne Park, Western Australia, and supporting businesses nationally. These are service areas, not separate BAU offices. State and territory requirements can differ.

WAWestern Australia

Perth, Bunbury, Mandurah, Rockingham and Kalgoorlie.

NSWNew South Wales

Sydney, Newcastle, Central Coast, Wollongong and Maitland.

VICVictoria

Melbourne, Geelong, Ballarat, Bendigo and Shepparton.

QLDQueensland

Brisbane, Gold Coast, Sunshine Coast, Townsville and Cairns.

SASouth Australia

Adelaide, Mount Gambier, Whyalla, Gawler and Port Pirie.

TASTasmania

Hobart, Launceston, Devonport, Burnie and Ulverstone.

ACTAustralian Capital Territory

Canberra, Gungahlin, Tuggeranong, Belconnen and Woden Valley.

NTNorthern Territory

Darwin, Palmerston, Alice Springs, Katherine and Nhulunbuy.

Let’s start with your business

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